WHY HIDE
Most electronic devices are designed to conceal their circuits and components. Why Hide is a table lamp that challenges this approach by exposing what is normally invisible, while also reducing the use of plastics in LED module production.
This lamp is an experiment in screen-printing electronic circuits using conductive ink applied directly to glass. This technique allows the electronic components to be seamlessly integrated while visually reproducing the schematic of a mechanical dimmer. By turning a disk, users can adjust the light intensity, creating an interactive experience.




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© 2025 Hanieh Rashid